As we celebrate our 61st year since founding, A-Z Co., Ltd. (Head Office: Minato-ku, Tokyo; Representative Director & CEO: Yoshiaki Kure, President: Masako Sato) is pleased to announce that we have entered into an official sponsorship agreement with Seibu Lions Co., Ltd. (Head Office: Tokorozawa, Saitama; President: Tsuyoshi Okumura), a professional baseball team based in Tokorozawa City, Saitama.

Beginning with the home opener of the preseason games on Tuesday, March 17, the Team Official Towel, jointly developed with the Seibu Lions, will be used during official games and training sessions.

Towels are items that most people use at least once a day.
Through our towels, we have long aimed to enrich people’s daily lives and provide new moments of inspiration. Towels are also indispensable in the world of sports. We will continue to dedicate ourselves to creating high-quality products that support better performance—towels that are cherished and used for years, rather than treated as everyday disposables.

Our original brand, Sodateru Towel, as the name suggests, allows users to experience the joy of nurturing and growing their towel over time. Through this collaboration with the Seibu Lions—an organization deeply rooted in and beloved by the local community—we hope to support the growth of everyone involved, from children who represent the next generation to athletes competing at the highest level, and to help cultivate the culture of sports together.

■Seibu Lions – Company Overview

Company Name: Seibu Lions Co., Ltd.

President: Tsuyoshi Okumura
Head Office: 2135 Kamiyamaguchi, Tokorozawa, Saitama, Japan
Established: January 28, 1950
Business Activities: Professional baseball operations; facility management
Website: https://www.seibulions.co.jp/